On-farm Marketing – Growing a Fun Farm Experience
Local food is part of our culture and family farms resonate with locavores and others who support the on-farm market experience thanks to the quality, freshness and safety of their products. Now, with the help of OFFMA, many farms are going beyond the basics and learning how to market their products in fun, targeted ways that have consumers coming back for more.
“Many of our local farms don’t just sell quality products – they provide an experience that consumers truly value,” said Cathy Bartolic, OFFMA’s Executive Director. “Whether it’s cooking schools, educational programs, free samples or special events, farmers understand that what makes them unique are not just the products but the fun experience itself.”
Farmers now better understand the importance of turning growing trends, such as support for the local food movement, into opportunities. They focus on what sets their farm apart, such as having exceptional customer service, offering cooking classes for the whole family or inviting local artisans to demonstrate their crafts.
Thanks to marketing-savvy farmers, consumers can now find a farm that fits exactly what they are looking for.
“It’s so much more than just stopping by to purchase apples, peaches or jam,” said Bartolic. “Visiting a farm is a memorable experience.”
To find a farm that fits your experience, check out OFFMA’s Find a Farm locator.